Partnership & Business Model Proposal — Giona Guidi / APLUSG
Confidential — For Discussion
Three distinct contributions that form the creative and strategic foundation of Porto Franco.
Porto Franco — the name, the format, the four-phase structure, the strategic positioning — was researched, designed and authored by me. This is the foundation everything else is built on.
I define the sonic identity of Porto Franco, design the energy arc of every night, select and brief guest artists, and maintain the consistency of the format over time. Without this role, Porto Franco is a schedule. With it, Porto Franco is a place.
I lead the conversation with multinational brands — Red Bull, Aperol, Moët Hennessy, Bacardi Group. These relationships work better through an international profile and track record than through a local venue team.
The operational foundation and local market ownership that makes Porto Franco possible on the ground.
Ground team, PR network, concierge relationships, hotel affiliations, local and expat audience management. The market belongs to affiliates — and this is your territory.
Venue, staff, production, licensing, compliance. The operational foundation that makes Porto Franco possible.
Adjarian Wine House, local hotels, real estate developers, Adjara Tourism Board. Your network, your relationships.
A structured model of physical and remote involvement designed to protect the format's integrity at every stage.
Physically present for the full launch month. Musical identity, staff briefing, energy arc, content workflow, first editions. Accommodation and travel covered by the venue plus a flat fee.
One visit per month for the Sunday Edition special event or a selected peak night. Fee per event plus travel and accommodation covered by the venue.
Between visits: lineup curation, artistic consistency, music direction, international sponsorship dialogue. Available remotely throughout.
A monthly fee for the use of the Porto Franco format — name, structure, identity, methodology. Intentionally structured to grow with demonstrated results.
Intentionally low during the launch phase. The concept needs to prove itself before it carries full weight. This protects the venue's exposure while the format establishes its audience.
Subject to review based on demonstrated results. If Porto Franco is replicated in a second venue or market, a new licensing agreement applies.
The licensing fee is intentionally low in the first six months. The concept needs to prove itself before it carries full weight — this structure protects both parties.
Compensation for physical presence at the venue — covering both the intensive launch period and the ongoing monthly visit structure.
Flat fee + full expenses to be agreed based on duration and scope of the launch period. This covers the full month of on-site presence required to set the format correctly.
€1,000 – €1,500 per event plus travel and accommodation covered by the venue. Applied to the Sunday Edition special event or a selected peak night each month.
An optional but recommended element that aligns incentives between both parties.
Net Bar Revenue
On Porto Franco nights/special event only — not the full venue.
This component is optional but recommended. It aligns our incentives directly with the format's performance.
- If the format performs, we both benefit
- If it needs time to grow, your fixed cost exposure remains minimal
- Applied only to Porto Franco nights — not the full venue operation
- Creates a shared stake in the format's long-term success
Revenue share is the mechanism that turns a vendor relationship into a genuine partnership.
A clear, phased roadmap from contract to full format maturity — with built-in review points to assess and adjust.
Contract, launch preparation, first editions. Full on-site presence to establish the format correctly from day one.
Weekly Friday format established. First Sunday Edition introduced. Monthly visits begin. Format builds its audience.
First formal review: results, sponsorship activation, model adjustment. An honest assessment of what is working and what needs refinement.
Full assessment: format maturity, expansion possibilities. Discussion of second venue, new markets, or evolved partnership terms.
Three components, clearly separated, designed to be fair at every stage of the partnership.
All figures are proposals for discussion. The structure is designed to be fair at every stage — low exposure at launch, growing with demonstrated results.
"I am not the promoter. I am the author and the artistic director."
"You are not the creative agency. You are the operator and the market owner."
"Together, we build something neither of us can build alone."
Concept author. Artistic director. International sponsorship lead. The creative and strategic engine of Porto Franco.
Operator. Market owner. Local infrastructure and network. The foundation that makes Porto Franco real on the ground.
© 2026 Giona Guidi / APLUSG. Confidential — for discussion purposes only.